Built for Independent Insurance Agencies

Hire with zero insurance experience.
Trained support staff in 90 days.

Agency Training Institute pairs a full LMS with a live trainer so brand-new hires — working toward their license or covering the service side — stop shadowing your producers and start owning quotes, endorsements, and renewals. It builds on the training your agency already has, it doesn't replace it.

12
Modules
90 days
Program
80+
Lessons
3 hrs
Live Training / Wk
The training gap

CSRs don't quit because the work is hard. They quit because nobody taught them how to do it.

Most agencies hand a new hire a login, a headset, and a stack of carrier guides. Six months later they're either fired, drowning, or doing tasks at the level of a producer's intern. ATI replaces ad-hoc shadowing with a structured program that actually graduates them into the role.

See the solution →
1

Onboarding takes 4-6 months and pulls producers off revenue work.

Your top producer is also your only trainer, and every hour they spend onboarding is an hour not in front of a client.

2

"Pre-licensed" hires arrive without agency-side context.

State licensing teaches statutes. It does not teach how to issue an endorsement, run a quote, or handle FNOL.

3

Every agency reinvents training from scratch, badly.

The Loom videos from 2023 don't match the AMS workflow from 2026. New hires learn from outdated artifacts and tribal knowledge.

4

You can't measure whether they actually know the job.

Without a structured skills assessment, "ready to take calls" becomes a gut call from the same person who's been too busy to train them.

The ATI program

Three pieces. One outcome — trained support staff in 90 days.

Most "training programs" stop at videos. We pair a self-paced LMS with a real human trainer, then close with a day-90 skills assessment so you know exactly what they can and can't do. And ATI is an addition to your agency's training, not a replacement — we fold in the material you already use.

1. The LMS

80+ lessons across 12 modules, built by working agency owners and brokers. Personal Lines, Commercial Lines, Agency Operations & Client Service.

  • Self-paced with weekly checkpoints
  • Quizzes after every lesson
  • Update cadence: quarterly
  • Mobile and desktop access

2. Live Trainer Block

90-day intensive with an expert ATI trainer. Three hours of live training per week — 39 hours total — covering real-world scenarios from your book of business.

  • 1-on-1 or group sessions, as your team needs
  • Real-world scenarios
  • Tied to your AMS workflow
  • Included on the Full plan

3. Day-90 Skills Assessment

At the end of the 90 days, your ATI trainer runs a hands-on skills assessment across the workflows your hire will own — so "ready" is measured, not guessed.

  • Hands-on, scenario-based
  • Run by your ATI trainer
  • Competency report to you
  • Gaps flagged with a plan to close them
How it works

From zero experience to trained support staff in 90 days.

A 90-day path your new hire walks through while you stay focused on revenue. The Full plan includes the live trainer from day one; LMS-Only is self-paced.

1

Days 1–30 — Personal Lines

Personal auto, homeowners, umbrella and other lines. Three modules. Live trainer block opens.

2

Days 31–60 — Commercial Lines

CGL, workers' compensation, commercial auto, commercial property and BOP. Four modules.

3

Days 61–90 — Agency Operations & Client Service

Policy servicing (endorsements, certs, cancellations), claims, client communication, compliance and E&O. Five modules.

4

Day 90 — Skills Assessment

Your ATI trainer runs a hands-on skills assessment across final scenarios and your systems. Hire is cleared to own a book of service work.

The curriculum

Twelve modules. Every workflow an agency CSR actually touches.

The curriculum was built by reverse-engineering the real day of a CSR at a 12-person agency. No theory-only filler. No carrier marketing dressed up as training.

See full syllabus →
M1 · Personal Auto Insurance

Coverage parts, drivers, vehicles, rating

M2 · Homeowners Insurance

HO forms, dwellings, contents, liability

M3 · Umbrella & Other Lines

Umbrella, flood, dwelling fire, inland marine

M4 · Commercial General Liability

CGL forms, occurrence vs claims-made, exclusions

M5 · Workers' Compensation

Class codes, experience mod, state requirements

M6 · Commercial Auto

Symbols, drivers, scheduled vs unscheduled

M7 · Commercial Property & BOP

Building, contents, business income, BOP packages

M8 · Policy Servicing P1

Endorsements, policy changes, mid-term updates

M9 · Policy Servicing P2

Certificates, cancellations, reinstatements

M10 · Claims Fundamentals

FNOL, triage, claim lifecycle, advocacy

M11 · Client Communication

Phone, email, difficult conversations

M12 · Compliance & E&O Prevention

Documentation, disclosures, error prevention

Hands-on simulators

Don't just watch. Practice the real workflow.

Interactive simulators are built right into the lessons — so new CSRs rehearse the exact systems and decisions they'll face on the job, not just watch a video. Included on every plan, and the library keeps growing.

Workers' Comp Premium Calculator

Lesson 5.2 · Classification Codes & Rating

Included

Mortgagee Change Simulator

Lesson 7 · Common Policy Changes for Personal Lines

Included

Quoting Simulator

Lesson 8 · Understanding the Agency Quoting Process

Included

Certificate of Insurance Training

Module 4 · Interactive Test

Included

Vehicle Change Simulator

Personal Lines · Adding & removing vehicles

In the works

AgencyZoom Simulator

Agency Operations · Pipeline & workflow practice

Included
Works with what you have

A complement to your tools — not another silo.

Most agencies already own training in some form — internal SOPs, carrier courses, vendor modules nobody has time to manage. ATI doesn't ask you to throw any of it away. We build it into the program.

If it teaches your team, it has a place in the program — bring it with you.
The outcome

Agencies on ATI replace months of confusion with a structured 90-day plan.

Program numbers and results from early ATI member agencies, measured against each agency's prior onboarding baseline.

90 days
From zero insurance experience to trained support staff
70%
Reduction in producer hours spent training new hires
39 hrs
Live trainer time across the 90-day onboarding
$8K+
Estimated saved per hire in first-year ramp cost
"

The trainer block alone paid for the subscription. Our new hire came in with zero insurance background and was running endorsements unsupervised before the 90 days were up. That has never happened in twelve years of running this agency.

JC
Jason CassAgency Owner · AgencyNation
Pricing

Onboard a CSR in 90 days. Keep your team sharp for life.

Two ways to get there. Both month-to-month — no annual contract, cancel anytime.

LMS-Only
$129/ mo
Full LMS, self-paced. No live trainer. Standardizes your in-house training — and it's the rate your whole team keeps between hires.
  • 80+ lessons across four tracks
  • Personal Lines & Commercial Lines
  • Agency Operations & Systems
  • Quarterly content updates
  • Month-to-month, cancel anytime
Start with LMS →

Onboarding a single hire and not continuing? The $999 One-Time Program covers the full 90 days for one hire, LMS included during the program. See pricing details →

Frequently asked

The questions agency owners ask in the first call.

ATI is an addition to your agency's training, not a replacement. We fold in the material you already use — your carrier appetites, your AMS workflow, your client-handling voice — and tag every module with where your agency's specifics layer in, so the program reinforces what you've built instead of starting over.
No license required. ATI trains both tracks: hires who are working toward their license, and non-licensed staff who will cover the service side. If your hire is studying for their exam, the program runs alongside that prep; if they're staying on the service side, the same 90 days turns them into trained support staff.
One seat per subscription. Agencies that consistently hire 3+ CSRs per year typically run multiple seats and reuse the LMS as ongoing reference material for the full team. Volume discounts kick in at 5+ seats. Talk to us.
At the end of the 90 days, your ATI trainer runs a hands-on skills assessment across the module competencies and real-world scenarios. You get a report breaking out what your hire can own on day one — plus any gaps, with a plan to close them.
No. ATI is the training program. The CSR remains your employee, on your payroll, under your management. We're the trainer, not the staffing provider. If you need help sourcing the hire too, we can refer you to placement partners we trust.
See all FAQs →

Ready to stop training CSRs from scratch?

Book a 20-minute walkthrough. We'll show you the LMS, the trainer block schedule, and how the 90-day plan maps to your agency. If it's not the right fit we'll say so on the call.

No credit card. 20 minutes. Get a syllabus PDF after the call regardless of fit.